ZAMS Advisory
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Practice Area

LeadershipDevelopment&Coaching

Build leaders who multiply the capability of every team they touch.

CHRO & People Leaders
01 / Who This Is For

Right for you if you’re facing any of these.

These are the challenges we hear most from leaders in your position.

  • 01

    You're a senior leader navigating a significant transition — a new role, a new mandate, or a strategic inflection point.

  • 02

    You lead a high-stakes team and want structured support to make your leadership more effective.

  • 03

    Your organisation is developing a cohort of emerging leaders and wants coaching grounded in the financial services context.

  • 04

    You want a thinking partner who understands banking and advisory — not a generic executive coach.

02 / What We Do

Capabilities we bring to every engagement.

Each capability sits inside a single accountable engagement. No partition into practice silos.

  • 01Multipliers assessment and ZAMS 360 Pulse
  • 02Clifton Strengths 34 self-discovery
  • 03Leaders Personal Advancement Plan (LPAP)
  • 041:1 mentoring and high-potential coaching
  • 05Circle of Trust team-building
03 / How We Work

How we structure the engagement.

Each step has a clear owner and a clear outcome.

Step 01

Assess

Run ZAMS 360 Pulse and Clifton Strengths 34 to baseline leader capability and potential.

Step 02

Plan

Co-create the Leaders Personal Advancement Plan (LPAP) with each participant.

Step 03

Develop

Deliver 1:1 mentoring, coaching, and Circle of Trust team sessions.

Step 04

Advance

Track progress against LPAP milestones and adjust as leaders grow.

04 / Zubair’s Perspective
Zubair Ahmed

Zubair Ahmed

Founder and Managing Director, ZAMS Advisory

The leaders who improve fastest aren't the ones who know they need to change. They're the ones who know exactly what to change.

I work with leaders who are already capable and want to be better. The conversations that matter aren't about frameworks — they're about the specific decisions, relationships, and habits that are holding someone back or could take them further. That requires someone who's done the job, not just studied it.

— Zubair Ahmed, ZAMS Advisory

05 / Case Studies

Applied in practice.

View all case studies →
Closing the gap between what a bank says and how it runs
Culture Transformation

Closing the gap between what a bank says and how it runs

Al Masraf — the Arab Bank for Investment & Foreign Trade. Nine months to make customer centricity how the bank works, not the words on its walls. Values are now taught, modelled, measured and rewarded across every business unit.

See the work →
06 / Explore

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